Using Google My Business For Local Search Rank

Using Google My Business can get you quickly onto the first page of Google search results for your local clients.

Unless you’ve spent the past decade in a parallel universe, you know that Google is the dominant player in the online space. The technology juggernaut is responsible for ranking our websites, serving our ads to our niche audiences and just about everything in between.

As business owners, appealing to prospective customers in our locale is very important because it allows us to target the low-hanging fruit; people that are the most likely to purchase our products and services. Especially for brick and mortar establishments, getting local customers is a good way to generate repeat clientele.

Other than allowing us to rank our website for keywords that pertain to our location, Google offers services and features of its own where we can showcase our business and attract users in search of our products in our area.

Getting a listing in Google My Business can help local customers find you on maps and in local search results too.

What is Google My Business?

Google My Business is a digital business directory on steroids. Rather than just a place where we create a listing and hope people stumble upon it, this service allows us to appear in a prominent position in the search rankings and map results.

What Features Can Help With My Local Marketing?

The features you gain access to once you sign up can really boost your business and help you cement your place at the top of your niche. Especially when you start to link back to your website, include business open hours and have your Google reviews front and center.

Business Descriptions

A 750 character description gives us the opportunity to tell our target market what we are all about.

Q&A

In the case that we lack an effective customer support platform for our clients, your listing has a Q&A function that can serve as just that. Users can upvote questions, bringing the more commonly sought after issues to the top. This makes it easy to provide answers to issues that might otherwise require a time investment on our part.

Book an Appointment

If a visitor is sold on our product or service, they can head directly to a landing page to complete a purchase. No need for extra steps that could result in users bailing out of our sales funnel.

Direct customers straight from finding you on Google to booking an appointment.

Google Posts

Google Posts is a micro-blogging function that gives us the capacity to post content that Google’s algorithms will look at faster than scouring the web for our blog.

5 Benefits of Posting on Google My Business

Using Google’s platform has a host of benefits that outshine any other online directory.

1. It’s Free to Use

Normally, appearing in a prominent online spot where our niche can find us requires reaching into our wallets. Google avails us of this opportunity at no extra cost.

2. Better Presence in Search Results

A fully optimized listing can appear on the first page of search results, causing an increase in your overall digital marketing efforts.

3. Map Listings

The platform is necessary if we want to appear in Google’s map listings and in the local listings that are displayed for local queries, making it easy for our audience to find us.

Create a Google My Business account and your business will come up on Google Maps.

4. Hang Out with Clients

Google Hangouts, the video and chat app that allows for live interaction, integrates nicely with our business’s listing, allowing us to build stronger relationships with our clientele.

5. Extra Source of Customer Insights

As with Google Analytics and Google Ads, posting on Google My Business gives us useful data that we can use to further our marketing efforts. Access to this data is given under the Insights tab.

Wait no longer, get started on Google My Business today.

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If you’re getting some clientelle, you may want to start a mailing list to keep in touch with them. Have a look at our ‘building a mail list‘ post on getting started with MailChimp.

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Rob Wilson

Hello, I'm Rob Wilson, a third-generation technologist whose passion for technology was sparked at the young age of six. Under the tutelage of my grandfather and like a duck to water, I took my first steps into the world of computer repairs. My knowledge and interest were further nurtured by an excellent electronics and software programming teacher at school, Mr. Mazuchelli, shaping my early path into technology. Today, as the founder and CEO of Nimble Nerds, a client-focused computer repair service, I credit this strong foundation for my success. My educational journey continued with formal training in Network Engineering, Internet Engineering, and Business Management at TAFE NSW. Here, I was privileged to learn from a number of outstanding teachers who expanded my horizons in tech and digital marketing, leading to my mastery in SEO, PPC, and SEM. The entrepreneurial skills I developed under the mentorship of Kerwin Rae in the Nail & Scale It program have also been instrumental in my business growth. My life journey also led me down some diverse paths. I trained as a semi-pro competitor in mixed martial arts, gaining valuable lessons in discipline, humility, and resilience. I explored the natural health realm as a herbalist at Happy High Herbs and studied Holistic Herbal Medicine at Nature Care College. In my earlier years, I championed for environmental causes with Greenpeace International. Today, I continue making a positive impact through philanthropy with Kiva.org and tree planting with #teamtrees, providing microloans to deserving individuals and paying for one tree to be planted for every ticket that we close. Throughout my journey, my passion for technology, my diverse background, and my dedication to making a positive change have been constant. As the driving force behind Nimble Nerds, I am committed to delivering an outstanding customer service experience, reflecting our legacy of technological innovation nurtured by leading philosophies stemming from the tenets of meditation, medicine and martial arts.

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