To run a successful business, it’s crucial to maximize productivity and efficiency every step of the way. When multiple people are working on numerous projects, though, it’s easy for things to slip through the cracks. The right project management tools allow you to delegate and supervise tasks across employees, providing an at-a-glance view of where …

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As a business owner, you know how important it is to grow your customer base continually. At the same time, however, it’s crucial to keep existing customers coming back for more. One of the best ways to do that is by building and maintaining a customer database. If you think that customer databases only make …

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When it comes to running a successful business, hoping for the best just won’t cut it. It’s important to know how customers and prospective customers feel about your company and its offerings, and the best way to gauge that is through customer feedback. In the past, getting that feedback was easier said than done; today, …

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A well-designed website is a key component of any successful business strategy. All too often, however, companies – small businesses, in particular – fail to put real effort into developing and continually improving theirs. If you’re not getting the results that you need from your website, chances are that it could use some work. Of …

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We hop onto our browser and type in our website’s address. It takes a few seconds to load. It seems pretty fast, right? What do search engines consider as an optimal website speed and why does it matter? How Fast is my Website? Our website’s loading speed depends on several factors and, in turn, affects …

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Blogging started off as a way of sharing experiences and stories with others; a king of online journaling. Today, blogging is a widely used way of sharing content for millions of people across the globe. Any blogger with content to share wants their creative work to reach as many interested readers as possible. Furthermore, with …

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A recent digital marketing study showed that for every dollar invested to grow your email list on average, over 40 dollars are made in return. This amount can be greater for businesses that retain their customers over a longer time span. What are the Benefits of Building an Email List? It may sound like a …

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Using Google My Business can get you quickly onto the first page of Google search results for your local clients. Unless you’ve spent the past decade in a parallel universe, you know that Google is the dominant player in the online space. The technology juggernaut is responsible for ranking our websites, serving our ads to …

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