The Importance of Building A Mail List

Building A Mail List

Despite many years of technological advancement, as well as the online takeover of various social media platforms, building a mail list is the most effective way to get in front of each and every willing participant. It’s arguably the undisputed king of virtual communication. Everyone has an email address, whether they check it every day or once a month. In fact, most people maintain multiple email addresses, which makes the concept perfect for utilizing digital marketing campaigns.

While too many websites and bloggers misuse email technology within their marketing efforts, an email list can prove to be infinitely beneficial to any entrepreneur. Building a mail list is perhaps the best way to get the word out online. Although the importance of email is blatant, many businesses still don’t seem to know how to properly use the mode as a means of furthering their success. Fortunately for anyone in such a situation, we’ve compiled everything one needs to know in order to get started.

Email Marketing

So what exactly is email marketing? In short, it is precisely what the name implies: marketing via email services.

A more in-depth description would include content marketing, which goes hand-in-hand. After all, what would a business’ email contain if not excellent and relevant content? Content contained in a marketed email that you send out after building a mail list includes coupons and special offers, news, promotional material, giveaways, and even entertainment pieces. Any media content that progresses a business agenda likely falls under the umbrella term.

Building a Mail List

A mail list is vital for any online marketing campaign. Mailing lists are self-explanatory: simply a coherent list of email addresses to send marketing emails to. Mail lists are ideally comprised of hundreds if not thousands of email addresses. However, adding those addresses to an email list can be quite a daunting challenge for any business. Potential customers are put off by spammy or trashy marketing, and will likely block or otherwise ignore those types of emails. For every beneficial emailing practice, there are at least a dozen malicious or “black hat” practices.

For example, opt in forms give users the option to sign up to an email list at their own discretion. many websites in the past, though, have sunk to tricking users into signing up. Plus, we’ve all visited those sites which hide their declination button or prevent users from viewing their content until they sign up, essentially trapping one into joining their mail list.

Luckily, the dirtiest of email practices have been outlawed by the can spam act. The can spam act is basically a document of laws regarding commercial emailing. These laws include punishments and a user’s right to refuse commercial emails, just to name a few of the concepts touched on by the act.

Perhaps the best and most genuine course of invitation to a mail list is the double opt in form. A double opt in form starts with the initial invitation, whether through social media or an official website, then a confirmation from the user to ensure they actually want to be added to the list. This confirmation most commonly arrives in the form of an email.

Getting Started With Email Marketing

It’s not ethical to comb through the internet’s millions of email addresses in order to start a mailing list. It’s important to build a site or page where people opt to sign up with a form.

Platforms like Mailchimp provide marketers an automated service for sending bulk emails and marketing. In addition to automating mail lists,and you can track the results of said lists too.

The platform also provides tips and information to increase the success of a given email list. These services alleviate much of the work required of an internet marketer, making them the best option for a beginner.

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Rob Wilson

Hello, I'm Rob Wilson, a third-generation technologist whose passion for technology was sparked at the young age of six. Under the tutelage of my grandfather and like a duck to water, I took my first steps into the world of computer repairs. My knowledge and interest were further nurtured by an excellent electronics and software programming teacher at school, Mr. Mazuchelli, shaping my early path into technology. Today, as the founder and CEO of Nimble Nerds, a client-focused computer repair service, I credit this strong foundation for my success. My educational journey continued with formal training in Network Engineering, Internet Engineering, and Business Management at TAFE NSW. Here, I was privileged to learn from a number of outstanding teachers who expanded my horizons in tech and digital marketing, leading to my mastery in SEO, PPC, and SEM. The entrepreneurial skills I developed under the mentorship of Kerwin Rae in the Nail & Scale It program have also been instrumental in my business growth. My life journey also led me down some diverse paths. I trained as a semi-pro competitor in mixed martial arts, gaining valuable lessons in discipline, humility, and resilience. I explored the natural health realm as a herbalist at Happy High Herbs and studied Holistic Herbal Medicine at Nature Care College. In my earlier years, I championed for environmental causes with Greenpeace International. Today, I continue making a positive impact through philanthropy with Kiva.org and tree planting with #teamtrees, providing microloans to deserving individuals and paying for one tree to be planted for every ticket that we close. Throughout my journey, my passion for technology, my diverse background, and my dedication to making a positive change have been constant. As the driving force behind Nimble Nerds, I am committed to delivering an outstanding customer service experience, reflecting our legacy of technological innovation nurtured by leading philosophies stemming from the tenets of meditation, medicine and martial arts.